Navigating the mortgage market isn’t always easy, but some seem to manage it with ease, even though it often takes a lot of hard work behind the scenes.
That’s the message behind our new advertising campaign ‘Glide’ which you can watch here.
Calm like a swan, certain people seem to breeze through life’s difficult decisions, but usually that’s because they’ve turned to the experts, like L&C, for help. We do all the hard work on your behalf when it comes to finding the right mortgage so, like a swans’ legs, we’re paddling away below the surface so that our customers can glide along effortlessly with our support.
The advert, created by London-based advertising agency Fold7, is voiced by David Mitchell who explains that it’s our role at L&C to help customers through the sometimes tumultuous waters of the mortgage market.
Ryan Newey, co-founder and executive creative director at Fold7, said: “Getting a mortgage is one of the definitive ‘grown-up jobs’ which looks like it should be easy if only it wasn’t so terrifying - especially for first-timers. We set out to show that the process can be a breeze, if you have the right people on your side to help you through it. David’s narration did a great job of conveying the important message with a touch more humour than mortgage ads tend to achieve.”
We’ve helped over a million people, online and over the phone, compare a wide range of lenders to find the best deal for them. We also provide support throughout the mortgage application, making the whole process hassle-free.
Watch L&C's new TV advert!