L&C “Piece of Cake” Event Roundup – L&C

L&C “Piece of Cake” Baking Event Roundup To celebrate the launch of our new cake-orientated TV advert (you can watch it here if you haven’t seen it yet), we decided to host our very own bake-off with ten of the UK’s top food, travel, lifestyle & parenting bloggers.

Adam Jones
March 10, 2017
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L&C “Piece of Cake” Event Roundup – L&C

To celebrate the launch of our new cake-orientated TV advert (you can watch it here if you haven’t seen it yet), we decided to host our very own bake-off with ten of the UK’s top food, travel, lifestyle & parenting bloggers. Also attending the event were two L&C competition winners and two lucky L&C staff members. Hosted at the wonderful Cookery School on Little Portland Street in London, we invited our fourteen attendees to join us on a cold March morning for some baking fun and some light competition.

The Event

First, the bloggers were treated to a selection of freshly-baked scones made just that morning by the Cookery School team. Then all participants were briefed by chef Rosalind on the details of the Piece of Cake bake-off: the team that could bake the best house cake would be crowned the winners!

PieceOfCake Event

Cakes would be awarded points for the following areas:• Quality of sponge (most important)• Icing design & cake decoration• Teamwork• Enthusiasm• Time of delivery (earliest cake to be delivered gets the most points)Then all of our participants were divided randomly into 7 teams...

The Teams

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Jenny of Midwife and Life and Jaillan of Savior There

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Kathy & Lotty of Lotty Earns

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Deborah of Country Heart & Home and Jess

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Jacinta and Emma Drew

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Stephanie of Merry Musings and Sarah of Extraordinary Chaos

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Anita & Karen of Mad House of Cats & Babies

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Laura of Dear Bear and Beany and AlisonParticipants were provided all the key ingredients (freshly laid farm eggs, organic flour and butter) and a simple sponge recipe to work from. Other than that, they had to design the cake by themselves with only light instruction and guidance from the experts at the Cookery School.

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The bakers then had to select their toppings from a large range of icing and decoration options… all edible and utterly delicious of course!

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The winning cake goes to…

…Deborah of Country Heart & Home and our competition winner Jess, with their pink princess castle cake. While the judges were keen to stress that they were bowled over by all 7 of the cakes made in the class, they were particularly impressed with Deborah & Jess’s design & sponge! Well done Doborah & Jess!

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PieceOfCake Event

A close-up of Deborah & Jess’s princess castle cakeA big “thank you” to all the bloggers that attended and participated in this fantastic event and joined in on the conversation on social media. And remember - you can call L&C anytime for fee free cake mortgage advice!#LetsLandC#PieceofCake

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